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CRM Specialist

Savage X Fenty

Savage X Fenty

Berlin, Germany
Posted on Friday, June 21, 2024

Job Description

Savage X Fenty is currently looking for a CRM Specialist, based in Berlin, Germany.

At Savage X Fenty, we are all about disrupting the fashion industry and redefining sexy! We celebrate fearlessness, confidence, and inclusivity with accessible price points and an extensive assortment of fashion-forward styles. From everyday staples to provocative pieces, Savage X Fenty has something for every mood, every vibe, and everyBODY.

How Do You Fit In?

We are seeking a highly skilled and experienced CRM Specialist to join our Growth team. As a CRM Specialist for Savage X Fenty EU, you will play a crucial role in managing and optimizing our CRM platform to drive customer engagement, retention, and growth. You will be responsible for rolling out integrated communication strategies across customer segments for all touchpoints including web/mobile experiences, email, sms and direct mail. Our business combines a direct-to-consumer, digitally native business model with a membership model to deliver the best customer experience. The right candidate will understand the membership model, be obsessed with CRM strategy, segmentation, lead conversion and customer journeys. This role will partner closely with cross functional partners, including acquisition, creative, and marketing teams to drive traffic and support the brand narrative through data mining, test and learn strategies, and customer segmentation.

This opportunity is for someone analytical and detail-oriented team player who finds excitement in applying CRM best practices, developing integrated strategies, and creating compelling customer branding experiences.

What You Will Do:

  • Oversee the day-to-day operations of the CRM system, ensuring data integrity, accuracy, and security. Manage CRM workflows, processes, and integrations with other systems.

  • Develop and implement customer segmentation strategies to target specific customer groups with personalized marketing campaigns.

  • Plan, execute, and analyse multi-channel CRM campaigns (email, SMS, direct mail, etc.) to drive customer engagement and sales. Collaborate with the marketing team to create compelling content and offers.

  • Analyse customer data and campaign performance to derive insights and make data-driven recommendations for improving CRM strategies. Generate regular reports on key CRM metrics.

  • Design and implement customer lifecycle programs, including welcome series, loyalty programs, reactivation campaigns, and win-back strategies.

  • Conduct A/B tests to optimize campaign effectiveness, including subject lines, content, send times, and segmentation.

  • Ensure the CRM platform is configured and utilized effectively, leveraging technical skills to troubleshoot issues and optimize system performance. Collaborate with the IT and Product team for system upgrades and integrations.

  • Work closely with the CRM Coordinator to ensure seamless execution of CRM activities. Coordinate with cross-functional teams, including marketing, merchandising, and customer service, to align CRM efforts with overall business goals.

  • Support daily execution of emails from creative ticket entry, creative reviews, list, campaign set up, coding, QA and scheduling.

  • Stay up-to-date with industry best practices and trends in CRM and customer engagement. Propose and implement innovative solutions to enhance our CRM capabilities.

What You Can Bring:

  • 2+ years of experience in a CRM role, preferably within the e-commerce or fashion industry.

  • Bachelor’s degree in marketing, Business, Information Technology, or a related field.

  • Proficient in CRM platforms (e.g., Salesforce, HubSpot, or similar). Strong understanding of data management, segmentation, and analytics. Experience with marketing automation tools and techniques.

  • Strong knowledge of HTML and email coding (understand email coding best practices).

  • Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.

  • Strong written and verbal communication skills. Ability to create clear and concise reports and presentations.

  • Proficiency in computer software, including Photoshop and Microsoft Office (Excel, PowerPoint, Word).

  • Highly organized with strong attention to detail. Ability to manage multiple projects simultaneously and meet deadlines.

  • Collaborative mindset with the ability to work effectively in a team environment. Strong interpersonal skills and the ability to build relationships with cross-functional teams.

  • Creative thinker with a passion for staying ahead of industry trends and implementing best practices.

  • Self-motivated and takes initiative; must be able to work independently.

What’s in it for you?

Compensation: We offer a competitive salary, discretionary annual bonus scheme, and company equity program.

Holidays: Relaxation is important! That's why we have unlimited vacation days, plus 4 Fridays off during the Summer.

Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative working from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.

Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative that happens one Friday a month. You can use the morning for career development programs and company sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!

Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered up with ClassPass and offer a Premium subscription in the Calm App and Healthkick Platform.

Location: Our office is located right next to Schlesisches Tor on the Spree in a modern space with a beautiful rooftop and amazing sights to the city.

Company Events: We love having the team around so we welcome you to join our Summer Party/ Winter Party, Bring Your Kids to Work, among other cool events.

Other Benefits & Perks: We offer 50% discount at Savage X Fenty and 70% discount at Fabletics and JustFab, plus access to our Corporate Benefits Platform (get discounts off popular brands!), and enjoy as much as you want of our coffee machines, tea, fruits and snacks for free.

#LI-TM1

Savage X Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Savage X Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Savage X Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.