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Social Media Lead

Robinhood

Robinhood

Marketing & Communications
New York, NY, USA
Posted on Saturday, April 22, 2023

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious thinkers looking to co-author the next chapters of our story. Joining now means helping shape our vision, structures and systems; playing a key-role as we launch into our ambitious future.

About the role:

Our marketing team is looking for a Sr. Social Media & Influencer Manager to redefine our social strategy to amplify Robinhood across social channels and build a meaningful community with our customersYou’ll guide a small team that shapes Robinhood’s social narrative, builds community, aligns our messages with business & brand goals, responds to corporate issues, and informs product GTM marketing and communications strategies.

Your day-to-day will involve:

  • Developing and executing on Robinhood’s social strategy (including content, creative, community) that connects with, adds value for, and builds an authentic and engaged community of Robinhood users online
  • Own and communicate the social strategy & processes internally working cross-functionally with key stakeholders like marketing, compliance, customer service, product, engineering and our leadership teams to influence how we utilize our channels and how communicate our business and brand needs
  • Craft social plans to support key moments that influence the thinking and behavior of key audiences, in support of major launches and corporate moments including but not limited to: product marketing initiatives, brand efforts, consumer comms, reputation and trust, and key partnership announcements.
  • Set benchmarks; optimize and improve social channel health tied to metrics (follower growth, social conversation volumes and sentiment, and content performance).
  • Develop influencer strategy to supplement social strategy and develop processes and relationships to scale program
  • Partners with comms teamto supplement coverage of and amplifies news about Robinhood’s products, services, and customers.
  • Collaborating with Robinhood’s broader communications team to translate and frame often complex and dynamic matters that may affect the business;Assist with crisis management communications strategy.

Some Things we Consider Critical for this Role:

  • 10+ years working in social media marketing and communications media for consumer brands with experience teaching a variety of audiences across platforms, community & brand building, product marketing and issues management
  • Building out a social strategy with a clear point of view on channels, content and creative best practices vs. inheriting a strategy to execute against
  • Experience in financial services or fintech.
  • A deep understanding of internet culture, new channels like TikTok, and new tactics like Twitter Spaces.
  • You’ll have deep existing relationships with finfluencers and communities focused on crypto

Bonus Points

  • Experience with or knowledge of a broker-dealer and/or broker-dealer issues is preferred but not required.

Feeling ready to give 100% to democratizing finance for all? We’d love to have you apply, even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes.

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $187000 - $220000
US Zone 2: $165000 - $194000
US Zone 3: $146000 - $172000

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Office locations (by comp zone)
US Zone 1: Menlo Park, NYC, Seattle, Washington DC
US Zone 2: Denver, Westlake (Dallas), Chicago
US Zone 3: Lake Mary


We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy Policy. If you are an applicant located in the UK or EEA, please visit the Robinhood UK/EEA Applicant Privacy Policy.

Click here to learn more about Robinhood’s Benefits.