Over the past five years, we have grown a large community of millions of active consumer-members and tens of thousands of dental professional members through our direct to consumer channels. After launching in retail in 2018, we have expanded our distribution rapidly and are now available in Mass, Food, Drug, and specialty retailers all over the country. quip launched on Amazon in 2022 and has since become a highly strategic and high priority growth channel.

We are a fast-growing “startup”-turned-grownup looking for a CRM and Loyalty Manager for an exciting new position that will allow for exposure across functions, levels, and facets of the organization.

Base Salary: $90k to $115k

This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role-related knowledge, experience and skills. Compensation may vary based on these considerations

RESPONSIBILITIES

Manage Communication Channels:

Own and maintain the Email, SMS, and Push marketing calendar to support product launches and core collections
Implement smart segmentation strategies to deliver targeted and relevant messages across communication channels.
Adopt a consistent test-and-learn approach for subject lines, creative formats, message differentiation, send times, and more.
Manage loyalty communications, focusing on retention and churn reduction.
Collaborate with internal teams to ensure alignment and cross-functional collaboration across initiatives and channels.

List Growth & Hygiene:

Focus on growing Email and SMS lists while maintaining healthy deliverability and engaged cohorts through consistent list hygiene practices.

Data-Driven Insights & Performance Tracking:

Use a data-first approach to extrapolate performance insights that guide marketing strategies and tactics.
Track key marketing metrics such as Revenue, open rate, CTR, and CVR.
Track deliverability metrics.
Provide the Executive Team with a performance dashboard and actionable recommendations for improvement.
Manage the Customer Data Platform (CDP) and other data streams to improve customer targeting and engagement.

Campaign Development:

Own and manage creative and technical briefs for CRM and email marketing initiatives, utilizing Monday for project management.
Leverage advanced data analytics to identify customer insights, trends, and opportunities for enhancing retention and loyalty.
Design and execute personalized campaigns to drive repeat purchases and increase customer lifetime value.
Employ customer segmentation techniques to deliver tailored experiences and offers to specific audience segments.

Performance Analysis & Reporting:

Monitor and measure campaign results, providing detailed analysis and recommendations for improvements based on KPIs such as retention rate, customer lifetime value (CLV), repeat purchase rate, open rate, CTR, and conversion rate.
Develop a data-backed perspective on campaign quantity, cadence, and effectiveness, with the ability to recommend and implement revisions to improve performance.

CRM Technology Evaluation:

Evaluate the CRM tech stack and collaborate with the e-commerce team to propose new tools and investments.
Partner with the Email Service Provider and in-house Technology team to drive progress on departmental goals, including HTML template enhancements, mobile optimization, and data-driven personalization.

REQUIREMENTS

Experience & Technical Acumen:

5+ years of email, SMS, MMS management experience in DTC eCommerce, preferably within CPG brands.
Strong technical skills to troubleshoot deliverability, integration logic, trigger workflows, and reporting issues, with experience working directly with agencies or developers.
Proven experience managing and analyzing digital marketing campaigns across email, SMS, and MMS.
Experience in managing communications across loyalty channels.
Proficiency in platforms like Klaviyo, Recharge, and reporting tools such as Google Analytics.

Campaign Management:

Demonstrated ability to strategize and execute end-to-end CRM campaigns, from audience segmentation to creative development, deployment, and measurement.
Strong proficiency in data analysis and campaign measurement to derive actionable insights.

Technical Knowledge:

Knowledge of HTML/CSS and comfort working with data-driven applications.
Experience with CDPs (Customer Data Platforms).
Knowledge of GDPR TCPA and other privacy laws.

Organizational Skills:

Exceptional attention to detail, organizational skills, and project management abilities.
Ability to prioritize effectively in a fast-paced, rapidly changing environment.

Mindset & Adaptability:

Highly motivated, driven, and capable of thriving in a demanding environment.
Willingness to take on projects beyond the job description.
Critical thinking and ability to translate data into actionable insights for campaign optimization.

Industry Awareness:

Stay up to date on eCommerce trends and innovations, and report on the competitive landscape to maintain a market edge.

BENEFITS

You'll be working in a high energy, fast-paced environment helping us make oral care simple and effective!
An office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
Competitive medical benefits, quip covers 95% of medical coverage for employees, starting your first day of employment.
Free dental benefits as part of quip's Dental Program (NYC Residents)
Pre-Tax Commuter Benefits (~30% savings)
Dependent care FSA
Entire quip product line, refill plan, and employee discount
$400 incentivized gym reimbursement through our insurance
Open Vacation Policy
Computer and supplies provided
Employee Assistance Program, including mental health resources
Fully-stocked kitchen with cold brew on tap
Fun and inclusive culture! We offer People Resource Groups including quip Pride and quip Womxn’s Network and Interest Groups like quip Book Club.
Team and company happy hours
quip Swag
Employee Referral Bonus Program
Competitive paid parental leave policy
Pet-friendly office
Sequoia Smartspend, offering discounts on things like travel, car rentals, cell phone plans, home goods, pet insurance, and more.
High potential for growth in a start-up atmosphere

About quip

quip is a modern oral health company launched in 2015 that provides thoughtfully designed personal oral care products and professional dental care services through a digital platform that makes oral care more simple, accessible, and enjoyable. The current personal care offerings include a wide selection of American Dental Association accepted (ADA seal) adult and kid electric toothbrushes, smart brushes, refillable floss pick and string, refillable mouthwash and gum, all kept fresh with a refill delivery service. quip’s professional platform, which is behind

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.

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