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VP of Product Marketing

OpenGov

OpenGov

Marketing & Communications, Product
Chicago, IL, USA
Posted on Saturday, April 6, 2024
OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government. By bringing the OpenGov Cloud to our nation's state and local government, we’re transforming communities so they can thrive!
Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's lives!
Join our smart, fun, and humble team to experience the most rewarding career of your life!
The Vice President of Product Marketing will lead product marketing efforts and be responsible for all aspects of the function: go-to-market strategy, positioning, messaging, competitive intelligence, pricing and packaging, product launches, and sales collateral. This senior leadership role will be a primary driver in the commercial success of the OpenGov Cloud.

Responsibilities:

  • Assess and maintain the product market fit for OpenGov’s various solutions, identify pain points, and understand the ideal customer profile and buyer personas
  • Collaborate with the product team on our vision, delivering customer and market insights in order to drive roadmap prioritization
  • Ongoing ownership of pricing, packaging, and key messages to maintain the success of current products, and launch new products in the market
  • Manage a team of results-drive product marketing managers, including effective prioritization, coaching, and accountability
  • Collaborate across marketing to develop and execute programs to impact sales to new and existing customers, including content creation for product launches, demand generation programs, website content, product videos, webinars, case studies, blog posts, and more
  • Maintain a firm grasp of the competitive landscape and identify areas of competitive differentiation to help us maintain our leadership position
  • Partner with the enablement team to train field sales, customer success, and partner teams on messaging, key differentiation, and how to convey the value of the Smart Government Cloud

Requirements and Preferred Experience

  • 10+ years experience in product marketing for B2B enterprise software companies
  • Strong people leader with a proven track record building and developing teams
  • Master story-teller able to distill complex technology into compelling messaging, positioning, and differentiation.
  • Experience working closely with sales on enablement initiatives.
  • Creative thinking and the ability to see where the market is headed before it gets there
  • Ability to drive alignment within marketing, across functions, and with senior leadership
  • Strong communication skills and ability to “own the room.”
  • Project management skills to relentlessly drive initiatives and programs to completion
  • Cross-functional collaboration skills and the ability to work in a fast-paced environment
  • Ability to understand new markets, solutions, and other information quickly
What makes OpenGov unique
» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018!
» Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.
» Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more!
» Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.
» Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.
Come join us and make a positive social impact!
OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.