About the Role:

We’re looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSY’s presence on TikTok and emerging platforms. This role blends content creation, channel strategy, and trendspotting. You’ll concept, create, and direct social-first content that has a direct impact on our organic goals, acting as a channel owner and cross-functional partner while driving ongoing commerce initiatives.

This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)

What You’ll Be Doing:

Content Creation & Strategy

• Concept, capture, and edit social-first content including short-form original videos, trending formats and sounds, campaign storytelling, BTS, in-office footage, reactive, and event coverage.
• Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
• Optimize content for use across different IPSY social channels.
• Develop and manage creative briefs for campaign-specific social assets to be used across IPSY channels.

Channel Strategy & Management

• Own and execute IPSY’s TikTok and emerging platform strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving TikTok landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met.
• Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy.

Trends & Internet Culture

• Identify cultural moments and trends that resonate with our community and brand.
• Leverage trending topics and formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

Analytics & Insights

• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide optimization and highlight wins.

What We Are Looking For:

• 4+ years of experience in social media, content creation, or digital marketing within beauty, fashion, or lifestyle.
• Deep understanding of TikTok, Instagram, and short-form content trends.
• Proven experience managing social channels, specifically TikTok, for a brand (in house).
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind, and in front of, the camera when needed
• Familiarity with analytic tools (such as Dash Social) and ability to interpret analytics and use insights to inform strategy.
• Experience collaborating cross-functionally with Creative and Production teams.
• Highly organized, proactive, and detail-oriented.
• Thrives in a fast-paced environment with evolving priorities.
• Passion for digital culture, trends, and online community building.

*** Must be based in Los Angeles, CA ***

Bonus if You Have:

• A creator’s mindset paired with strategic intuition.
• A deep understanding of how to make content perform.
• Highly organized and ability to manage multiple priorities.
• A team player who brings creative energy and a positive attitude.
• Passion for beauty and eye for storytelling.
• A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
• An authentic communicator who enjoys engaging with communities online.
• Someone who lives and breathes internet culture and social media.

What We Offer:

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

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