Growth Creative Strategist
IPSY
About the Role:
IPSY is looking for a Creative Strategist to join our Growth team. You will help steer the creative strategy, analysis and operations for our Growth marketing efforts. We’re looking for someone who is both a strong creative thinker and data driven.
This position reports to the Senior Manager, Growth Creative Strategy and is remote with a preference to be based in the Los Angeles area as the role may require some visits to our Santa Monica office.
What You’ll Be Doing:
- Manage creative strategy and development, from concept through realization, across advertising channels
- Analyze campaign & creative data to inform creative strategy and future tests
- Lead weekly and monthly presentations, distilling creative insights into actionable next steps and best practices
- Lead cross-functional collaboration to ensure development and delivery of creative assets that are direct-response driven and align with the IPSY brand
- Research social media advertising trends in e-commerce, beauty, and subscription to keep IPSY as a leader in advertising trends
What We Are Looking For:
- 2-3 years of creative strategy in e-commerce, beauty, or subscription space
- Ability to manage large datasets and perform both qualitative and quantitative analysis
- Creative and analytical mindset to develop innovative creative concepts
- Ability to work across multiple projects, delivering high quality work that improves marketing performance
- Energetic, self-starter with high attention to detail who can successfully work independently and collaboratively.
- Paid advertising background in Facebook/Instagram
Bonus if You Have:
- Experience working with a creative/advertising agency or in-house creative team
- Experience with Asana, Trello, or other project management platforms
- Strong proficiency in Excel (you should be comfortable creating pivot tables and charts, as well as using vlookup, text concatenation, and text formulas)
- Paid advertising background in TikTok, Google Adwords, YouTube, and Pinterest
What We Offer:
- Competitive salary & equity grants
- Annual bonus program (paid out quarterly)
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free BoxyCharm subscription
- Learning & development programs
EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
If you need reasonable accommodation in the application or employment process, please contact us.
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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.