At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a VIP Associate, you'll deliver premium, high-touch service to our most valuable players through personalized outreach and tailored promotional experiences. You’ll execute the day-to-day strategy of our industry-leading VIP engagement program, using insight and intuition to understand player needs and strengthen long-term loyalty. Working at the intersection of customer experience and performance, you’ll directly influence retention, engagement, and the way our top players connect with our products.

What you’ll do as a VIP Associate

• Build and maintain strong, trusted relationships with VIP players while identifying opportunities to elevate their overall experience.

• Develop and execute personalized outreach strategies based on player behavior, preferences, and performance data.

• Own and strategically allocate a dedicated promotional budget to maximize engagement while aligning with business objectives.

• Represent our brand at exclusive customer events and experiences, to deepen relationships and increase player advocacy.

• Proactively enhance the VIP journey by recommending tailored offers, incentives, and premium experiences.

• Monitor player activity and performance trends, using data-driven insights to optimize engagement strategies and retention efforts.

• Execute all VIP policies and guidelines, including responsible gaming standards and regulatory requirements.

What you’ll bring

• A Bachelor’s Degree in Business, Marketing, Communications, or a related field, or equivalent professional experience in a customer-facing role.

• At least 1 year of experience in sales, account management, or a high-touch customer service environment supporting premium or high-value clients.

• A proactive, ownership-driven mindset with the ability to thrive in a fast-paced, performance-focused environment.

• Excellent interpersonal and communication skills with the ability to build trust through authentic engagement.

• Strong analytical skills with the ability to interpret player data, behavioral trends, and performance metrics to guide outreach strategies.

• Flexibility to work nights and weekends to support player events and engagement initiatives.

• Ability to obtain and maintain the required State Gaming License.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 54,400.00 USD - 68,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.