Job opportunities


Senior Manager, Cross-Sell Integrated Marketing



Marketing & Communications
Boston, MA, USA
Posted on Friday, June 28, 2024

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

We’re searching for a Senior Manager, Cross-Sell Integrated Marketing. This role is accountable for building the go-to-market approach for critical Cross-Sell initiatives and moments by designing and implementing integrated marketing campaigns. Introducing customers to the variety of product offerings and brands DraftKings has available to them is a major focal point for the business. You will mobilize cross-functional stakeholders while executing in a consumer-centric manner, ultimately responsible for exceeding business goals. Your focus will ensure there is a cohesive consumer experience throughout the entire customer journey. While this role will be inclusive of all products and brands within the DraftKings portfolio, the primary focus will be on customer journeys involving the newest member of the DraftKings family, Jackpocket.

The ideal candidate is a well-rounded marketer and strong brand steward, equally adept at partnering with creative teams as they are diving deep into the numbers with product growth and analytics. They have experience building and supporting large consumer marketing initiatives, incorporating and leveraging data and insight into strategy and briefs to deliver attributable marketing programs with a focus on existing customers. The candidate thrives in “white space” with a strong go-getter mentality. This candidate will also have strong partnership skills working with product, partnerships, growth, creative, marketing, brand, legal, regulatory, and operations.

What you’ll do as a Senior Manager, Cross-Sell Integrated Marketing

  • Orchestrate the cross-functional execution of critical Cross-Sell initiatives ensuring partners across the business have the context, tools and direction necessary to deliver against campaign objectives. Provide feedback for all stakeholders ensuring cohesion.

  • Drive long term consumer insights into product, brand & marketing activities through management of proactive planning workflows, learning agenda development, and consistent updates to forward-looking marketing plans.

  • Utilize data analyses, consumer insights, and your understanding of relevant macro trends to design messages that achieve intended objectives.

  • Institute ever-increasing standards of excellence writing creative briefs that direct internal creative teams and external agencies to bring business intent to life via marketing creative.

  • Partner with Analytics teams to develop and evolve measurement frameworks

  • Partner with Research to deliver in-depth insights that power decision making

  • Learner’s Mindset: Synthesize performance results into compelling insights to drive continuous improvement. You have the technical know-how to be able to communicate to analyst teams desired evaluations in order to optimize & evolve future marketing planning.

What you'll bring

  • 7+ years of relevant experience in marketing or strategy roles, ideally in a consumer-focused industry

  • Knowledge and experience with DraftKings’ suite of product offerings preferred

  • An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.

  • Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.

  • Obsessive about customer journeys and understanding the needs and behaviors that influence those journeys.

  • Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups.

  • Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is $134,400.00 - $201,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.