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Senior Analyst, Marketing Analytics

DraftKings

DraftKings

Marketing & Communications, IT, Data Science
Boston, MA, USA
Posted on Wednesday, June 5, 2024

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Senior Analyst, you will help to drive the success and optimization of our internal marketing forecasts. Using your experience in data analysis, forecasting, modeling and problem-solving skills, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance that help shape our marketing strategy. In this role, your forecasts will directly impact the budgeting, strategy, and implementation of our marketing dollars to help drive future business growth.

What you’ll do as a Senior Analyst

  • Utilize forecasting and analysis techniques to measure and predict new customer acquisition.

  • Collaborate closely with cross-functional teams, including Marketing, Finance, Sportsbook and Casino Operations, Research, and Customer Experience to identify key drivers and areas of risk for our marketing forecasts.

  • Aid in the development and creation of tools and automation for stakeholders.

  • Conduct deep dive analysis on large and complex datasets to uncover patterns, trends, and actionable insights.

  • Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.

  • Be a general strategic problem solver capable of partnering across job functions to evaluate and recommend the best course of action.

  • Mentor and support other analysts in the team, fostering a culture of data-driven decision-making and continuous improvement.

What you’ll bring

  • At least 3 years of experience in Business Analytics, Data Science, or a related field.

  • Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

  • Proven expertise in forecasting and data analysis.

  • Strong proficiency in SQL and experience working with Snowflake or similar data warehousing platforms.

  • Model building experience with R or Python is considered a plus.

  • Advanced skills in data visualization tools, preferably Tableau, to create insightful dashboards and reports.

  • Ability to derive insights from large datasets and present findings to cross-functional audiences.

  • Strong communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.

  • The ability to work collaboratively in a fast-paced, dynamic environment.

#LI-BG1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is $94,080.00 - $141,120.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.