Trade & GTM Activation Specialist
Didi
São Paulo, SP, Brazil
Trade & GTM Activation Specialist
Sao Paulo - Brazil
Operation & Strategy - Mobility RegularAbout the company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridAbout the team/role
The Trade & GTM Activation role at 99Entrega will be responsible for transforming physical assets, local activations, and brand experiences into tools for conversion, relationship building, and growth.
More than simply executing campaigns or POS materials, this role will act as a bridge between commercial strategy, physical presence, and brand experience, ensuring that every offline interaction strengthens value perception, engagement, and conversion.
Your goal will be to transform Trade and GTM initiatives into scalable and meaningful experiences for partners and customers.
In this role, you'll be...
Development of Physical Materials & Experiences
Develop materials, activations, and physical experiences focused on improving product understanding, reducing friction, and increasing conversion.
Partnership & Campaign Activation
Ensure local execution of campaigns, co-branded initiatives, and promotional activations aligned with business priorities.
Trade & Relationship Assets Management
Create kits, materials, and physical assets designed to drive engagement, retention, and strengthen brand presence.
GTM Activation
Transform strategies and campaigns into scalable physical experiences, ensuring execution consistency and local presence.
Cross-functional Collaboration with Sales, Marketing, and Product
Work cross-functionally to ensure product narratives and commercial initiatives are translated into relevant offline experiences.
We're eager to be in touch because you have...
A hybrid strategic and execution-oriented profile
You connect brand experience, conversion, and physical presence while ensuring high-quality execution on the ground.
A PMM & Growth mindset
You understand how physical assets and activations can drive acquisition, conversion, and retention.
Strong collaboration and stakeholder management skills
You work closely with Sales, Marketing, Growth, and external partners to bring initiatives to life.
A results-oriented mindset
You are motivated by turning execution into measurable business impact.
Experience in Trade Marketing, GTM Activation, Brand Experience, or local campaigns
You have experience with POS materials, activations, campaign execution, and cross-functional project management.
Experience in fast-paced environments is a plus
Background in technology, logistics, retail, marketplaces, local campaign operations, or vendor management is a differential.
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).