DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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About the team/role

We are looking for a detail-oriented, analytically sharp brand analyst to be the operational backbone of the Brand Strategy team. You will manage the BHT, support brief coordination, conduct competitive and cultural research, and produce the analytical inputs that allow the Brand Strategy Lead and Brand Strategy Sr Manager to stay focused on strategy. You will also cross-train to serve as backup for the Brand Strategy Sr Manager during absences.

In this role, you'll be...

STRATEGY & EXECUTION

Coordinate and operate BHT waves: collect data from the Insights team, update dashboards, flag brand attribute movements, and maintain version control
Prepare regular competitive benchmarking reports — track how leading digital financial brands communicate across paid, owned, and earned channels
Prepare post-campaign performance summaries tied to brand OKRs — compile data from analytics tools and agency reports
Research cultural trends, category moments, and audience insights to feed into brand strategy planning sessions
Support preparation of strategy presentations and decks for brand reviews, stakeholder meetings, and agency briefings
Maintain brand documentation: tone-of-voice guides, messaging frameworks, and service-specific territory files across DiDi financial services
Cross-train fully on Brand Strategy Sr Manager responsibilities

CROSS-FUNCTIONAL COLLABORATION

Support the Brand Strategy Manager and Brand Strategist Sr in documenting and tracking business team inputs — compile OKRs, priorities, and campaign requests from business teams so the brand team can act on them with speed and accuracy
Coordinate logistics with the external Insights team: send research requests, follow up on deliverables, organize study outputs, and prepare summaries for the team
Support brief documentation: format briefs, manage version control, and maintain the active brief file library
Assist in preparing materials that the Brand Strategist Sr takes to creative agency meetings

We're eager to be in touch because you have...

3–5 years of experience in brand management, marketing strategy, or a planning role at an agency or in-house team
Experience operating brand tracking tools or coordinating research projects is highly valued
Strong analytical mindset — comfortable working with data from multiple sources and synthesizing it into clear summaries
Excellent attention to detail and documentation skills
Proficiency in PowerPoint or Google Slides and Excel or Google Sheets for analysis and presentation building
Proactive and self-directed — able to manage recurring tasks independently without constant guidance
Fluent in English and Spanish

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.