Sr. Operations Analyst
Didi
IT, Operations
são paulo, state of são paulo, brazil
Sr. Operations Analyst
- Category
- Operation & Strategy - Mobility
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
This position is part of Fuel Ops, the operations team behind 99Abastece, an innovative initiative from our DriverLab innovation hub. Our mission is to boost driver profitability and satisfaction through a well-balanced fuel marketplace.
99Abastece is a breakthrough product designed to deliver smart, sustainable solutions that improve the daily lives of drivers. As part of an agile and fast-paced environment, we are looking for a proactive, data-driven professional to support strategic initiatives, process improvements, and performance tracking, all while contributing to a culture of continuous learning and growth.
In this role, you’ll be working closely with the Fuel Ops team, helping to maintain the marketplace balance and drive driver engagement at our partner gas stations. The ideal candidate has strong analytical and problem-solving skills, a hands-on mindset, and the ability to think critically and independently.
Role Responsibilities
• Analyze the end-to-end user journey (from acquisition to retention), identifying bottlenecks and opportunities, and running A/B tests to improve conversion and engagement.
Translate complex data into actionable business strategies and actionable insights for product and marketing teams.
Develop and optimize lifecycle marketing campaigns to boost customer retention, frequency, and driver engagement
Develop dashboards to monitor key performance indicators (KPIs), such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROI unsing Databricks.
Take end-to-end ownership of growth initiatives, from hypothesis generation to final implementation and measurement.
Focus on optimization of incentive strategies to improve marketplace balance, with strong focus on efficiency (GMV vs. Burn) and driver engagement;
Analyzing driver behavior to identify pain points and recommend improvements in the refueling journey;
Monitoring key performance indicators (KPIs) and providing actionable insights to enhance efficiency and impact;
Mapping, documenting, and helping to optimize operational processes across the team;
Development and modeling of analyses, especially price elasticity.
Role Qualifications
· Leverage data (internal and external) to understand pricing positioning across different cities and products;
· Drive innovation by identifying opportunities, proposing new experiments, and collaborating with teams across Pricing, Demand, Supply, and Marketing;
· Develop engagement strategies to improve driver experience and retention across all levels;
· Support marketplace operations, Act as a key operational owner, supporting marketplace performance and resolving complex day-to-day challenges involving drivers and gas station partners
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
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