Job Locations MX-MEX-Mexico City

ID 2026-19006

Category

Customer Experience

Employee Class

Regular

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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The team focuses on driving user growth, activation, and engagement across the financial products portfolio, ensuring sustainable performance and long-term value creation. We work closely with cross-functional teams to improve product adoption, strengthen retention, and unlock growth opportunities through data-driven insights and operational improvements.

This role sits at the intersection of product growth, user lifecycle management, and operational execution. The Senior Growth & Engagement Analyst will support initiatives that drive user activation, increase engagement, and improve retention while ensuring processes and operational frameworks are in place to sustain product performance at scale.

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  Drive initiatives to improve user activation, engagement, and retention across the financial products portfolio, optimizing key stages of the user lifecycle.

  
  


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  Analyze user behavior, lifecycle funnels, and product performance metrics to identify friction points and opportunities to improve product adoption and engagement.

  
  


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  Monitor portfolio health metrics (activation rates, engagement levels, retention trends, and operational performance) and implement initiatives to improve overall product performance.

  
  


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  Translate insights from data analysis into growth experiments and operational improvements that strengthen user engagement and lifecycle performance.

  
  


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  Design, document, and maintain scalable operational processes, including SOP creation and operational playbooks, to support consistent execution across growth initiatives.

  
  


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  Partner with Product, Operations, Marketing, and Data teams to improve user journeys, optimize lifecycle touchpoints, and support sustainable product growth.

  
  


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  Identify opportunities to improve activation funnels, engagement loops, and retention strategies that drive long-term customer value.

  
  

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  Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field.

  
  


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  3+ years of experience in growth, product operations, lifecycle management, commercial operations, or similar analytical roles, preferably in tech, fintech, or digital platforms.

  
  


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  Strong analytical skills with the ability to interpret user behavior and performance data, identify trends, and translate insights into actionable growth initiatives.

  
  


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  Experience working with user lifecycle metrics such as activation, engagement, retention, or portfolio performance.

  
  


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  Proven ability to design, document, and improve operational processes, including SOP creation and operational standardization.

  
  


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  Strong stakeholder management skills with the ability to collaborate cross-functionally with teams such as Operations, Product, Marketing, and Data.

  
  


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  Structured thinking and problem-solving mindset, with strong attention to detail and execution discipline.

  
  


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  Advanced Excel / Google Sheets skills; experience with SQL, dashboards, or BI tools is a plus.

  
  


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  Comfortable working in a data-driven and fast-paced environment, managing multiple priorities simultaneously.

  
  


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  Strong communication skills in written and verbal English.

  
  

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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