Trade & Offline Growth Manager - Logistics
Didi
Trade & Offline Growth Manager - Logistics
- Category
- Operations & Strategy - Food
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
At 99 Logistics, not all growth happens online. A significant part of driver acquisition, brand visibility, and operational expansion still happens in the physical world — through events, partnerships, trade initiatives, and field execution.
As the Trade & Offline Ops Manager, you will lead the team responsible for executing and scaling all offline operational initiatives across our logistics marketplace. This includes trade marketing programs, offline driver acquisition channels, brand activations, and operational support for city-level initiatives across C2C, B2C, and B2B verticals.
You will act as the execution hub for field-based projects, translating growth strategies into real-world initiatives — from large-scale trade programs and fairs to local partnerships and driver acquisition activations.
This role requires someone who is both strategic and operational: able to design initiatives, manage partners and vendors, coordinate field execution, and measure the real impact of offline initiatives on growth and marketplace health.
Role Responsibilities
Lead Trade Marketing Initiatives
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Plan and execute key trade marketing programs, including vehicle sticker programs, POS materials, and brand activations.
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Ensure strong offline brand visibility for 99 across strategic locations and partnerships.
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Track ROI and effectiveness of trade initiatives and optimize programs accordingly.
Build & Scale Offline Acquisition Channels
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Design and manage offline driver acquisition strategies, with focus on specialized supply for Freight & B2B (drivers, fleets, vans, trucks).
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Identify and develop partnerships with local businesses, associations, and strategic locations.
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Lead initiatives through events, fairs, and exhibitions that connect 99 with drivers and businesses.
Execute Field Operations Projects
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Act as the operational execution link for B2C partnerships and city-level trade initiatives defined by vertical teams (C2C, B2C, Freight).
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Coordinate execution with internal teams such as Marketing, Sales, and Operations.
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Ensure initiatives are executed consistently across cities and markets.
Manage Field Vendors & Operational Logistics
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Manage external partners such as print shops, event vendors, and activation agencies.
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Coordinate scheduling, logistics, and operational execution of field initiatives.
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Ensure a smooth operational experience for drivers interacting with trade programs.
Identify Offline Growth Opportunities
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Map high-potential locations (e.g., gas stations, logistics hubs, driver hotspots) to activate acquisition initiatives.
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Integrate offline execution with marketing campaigns and growth initiatives.
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Continuously identify opportunities to scale offline channels efficiently.
Role Qualifications
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6+ years of experience in Trade Marketing, Field Marketing, Operations, or Growth roles.
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Experience leading offline campaigns, events, activations, or partnerships.
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Strong project management skills and ability to coordinate multiple stakeholders.
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Hands-on execution mindset with ability to operate both strategically and operationally.
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Strong communication and negotiation skills with vendors and partners.
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Ability to track performance and measure ROI of offline initiatives.
Nice to Have
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Experience in logistics, mobility, marketplaces, or delivery platforms.
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Experience with driver acquisition or gig-economy ecosystems.
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Familiarity with CRM tools such as Salesforce or operational tracking systems.
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Experience coordinating multi-city or large-scale field operations.
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EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
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