Job Locations CO-Bogota

ID 2026-18517

Category

Public Relations

Employee Class

Regular

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

At DiDi, we’re building everyday solutions that make life easier for millions of people every day.

As our Food and New Products businesses continue to scale in Colombia and Central America, we’re creating a dedicated leadership role to bring the consumer voice to the center of our communications strategy.

This role exists to bridge business ambition with real human stories, turning products into narratives people trust, choose, and advocate for.

If you believe communications should drive growth (not only awareness), if you’re equally fluent in data and creativity, and if you enjoy rolling up your sleeves to make things happen, then this role was designed for you.

Our new Head of Food & New Products Communications – Colombia & Central America will lead consumer-facing communications across the region, with a strong focus on storytelling, brand relevance, and business impact.

You’ll be a core member of the Spanish-Speaking Latin America (SSL) Communications Leadership Team, working closely with Marketing, Product, Operations, Policy, and Commercial teams to shape how our food, retail, and emerging product offerings show up in culture, media, and everyday conversations.

This is a highly strategic, hands-on leadership role — ideal for someone who loves setting direction and executing with excellence.

• Define and execute the communications strategy for DiDi Food and new products across Colombia and Central America.


• Translate complex products and business priorities into clear, compelling stories that resonate with consumers, merchants, and partners.


• Work side by side with product, marketing, ops, and commercial teams to align launches, campaigns, and growth initiatives.


• Ensure consumer insights and data inform every narrative and communication decision.


• Build and maintain strong relationships with top-tier media, creators, and key external stakeholders.


• Anticipate reputational opportunities and risks, and act decisively.


• Design data-driven PR strategies with clear KPIs tied to awareness, consideration, trust, and growth.


• Measure impact, optimize continuously, and raise the bar on execution.


• Lead by example in moments that require speed, creativity, and judgment.


• Manage agencies and internal partners with clarity, ambition, and high standards.

• We’re prioritizing mindset, judgment, and impact over buzzwords.


• 6+ years of experience in consumer communications, ideally within retail, food delivery, e-commerce, or consumer tech brands.


• Proven ability to lead brand-building and growth-driven communications.


• Native Spanish and professional proficiency in English.


• Strong storytelling skills — written, verbal, and visual.


• A data-driven approach to communications, with comfort using insights, metrics, and experimentation.


• A collaborative leadership style with a strong point of view.


• High energy, adaptability, and a genuine love for building things.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.


• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.


• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.


• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.


• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Share on your newsfeed