Job Locations CO-Bogota | MX-MEX-Mexico City

ID 2026-18508

Category

Operation & Strategy - Mobility

Employee Class

Regular

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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From day one, you’ll be part of a collaborative, global culture where your work directly influences the company’s strategy and long-term growth.

As a Senior Analyst on the Passenger Operations Team, you will play a key role in shaping the passenger experience across all Spanish-speaking Latin American (SSL) countries. You will be responsible for driving data-driven insights and supporting the design and execution of long-term incentive and loyalty strategies to improve passenger retention, expand market share, and increase engagement among high-value users. This role includes owning analytical workstreams for the Membership Program, supporting strategic partnerships, and informing lifecycle initiatives to maximize loyalty and lifetime value (LTV) across the region.

• Leading analytical workstreams related to passenger retention and loyalty, with a strong focus on membership programs and value-based incentives.


• Designing and evaluating long-term incentive programs for high-value passenger segments through rigorous data analysis and experimentation.


• Partnering closely with Product, Marketing, CX, Marketplace, BI, and DS teams to translate insights into actionable, data-backed recommendations.


• Analyzing user behavior and market trends to continuously refine strategies and strengthen DiDi’s competitive positioning.


• Supporting the identification and evaluation of strategic partnerships through quantitative analysis and performance measurement.

• 2–4+ years of experience in analytics, strategy, consulting, or operations, with a strong focus on customer growth and retention.


• Strong data analysis skills, including advanced Excel and solid working knowledge of SQL.


• Proven ability to own end-to-end analytical projects, balancing execution speed with analytical depth.


• Fluency in English and Spanish, with the ability to clearly communicate insights to both technical and business stakeholders.


• A strong ownership mindset, comfort operating in ambiguous environments, and a bias toward action.


• Experience in customer segmentation, incentive analysis, experimentation, or data-driven growth initiatives.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.


• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.


• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.


• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.


• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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