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Regional Operation (Merchant Growth Strategy)

Didi

Didi

Sales & Business Development
Rio de Janeiro, RJ, Brazil · são paulo, state of são paulo, brazil
Posted on Feb 7, 2026

Regional Operation (Merchant Growth Strategy)

Job Locations BR-SP-Sao Paulo | BR-Rio de Janeiro
ID 2026-18204
Category
Operations & Strategy - Food
Employee Class
Regular

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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Team Overview

We are seeking a strategic and results-driven Regional Operations Manager to join our Brazil expansion team. In this pivotal role, you will act as the bridge between our central strategy and our local execution in Brazil. You will be responsible for translating global merchant growth objectives into localized strategies, empowering our local Business Development teams, and optimizing our end-to-end merchant acquisition and development funnel. Your work will directly impact our market penetration and success in the vibrant Brazilian food delivery ecosystem.

Role Responsibilities


  • 1. Strategy Translation & Localization Planning

  • Decode central supply and growth strategies, adapting them into clear, prioritized regional action plans considering local market dynamics, competition, and merchant segments.

  • Proactively identify and analyze high-potential growth opportunities (e.g., emerging zones, trending cuisines, competitor gaps) to create a "Regional Merchant Acquisition Roadmap."

  • Collaborate in designing and implementing localized incentive schemes to align BD efforts with strategic priorities.

  • 2. Sales Enablement & Process Optimization

  • Design, document, and optimize standardized operational procedures (SOPs) for different merchant types (new, chain, complex) across the entire onboarding journey.

  • Develop and deliver training programs, workshops, and playbooks to address common challenges, strategic shifts, and skill development for the BD team.

  • Build and maintain a comprehensive "BD Toolkit" including negotiation guides, contract templates, competitive intel briefs, and standardized playbooks to drive efficiency.

  • 3. Merchant Opportunity Management & Data-Driven Execution

  • Own and manage the regional merchant pipeline, including sourcing, qualification, segmentation, and dynamic maintenance to ensure quality and volume.

  • Monitor the merchant acquisition funnel metrics, identify bottlenecks or anomalies, and initiate targeted interventions or projects to improve conversion rates.

  • Establish a market intelligence system to track competitive activities, merchant trends, and industry shifts, providing actionable insights for strategy adaptation.

  • 4. Project Management & Cross-Functional Collaboration

  • Lead strategic cross-functional projects aimed at improving merchant acquisition efficiency, solving complex operational challenges, and driving product-side improvements.

  • Act as the key liaison between the regional field team and central functions (Product, Strategy, Marketing, etc.), effectively channeling frontline needs and securing resources.

Role Qualifications


  • Bachelor's degree or above in Marketing, Business Analytics, Statistics, Management, or a related field.

  • Minimum 3 years of experience in operations, sales operations, or strategy within O2O, e-commerce, SaaS, or a complex sales organization. Experience in food delivery or local services, especially in a regional or HQ role, is a strong plus.

  • Hands-on experience in data analysis: Advanced proficiency in Excel (pivot tables, complex functions, charts) is required. Working knowledge of SQL for data querying is a must-have.

  • Proven ability in process optimization, SOP documentation, and end-to-end project management with a track record of driving initiatives to completion.

  • Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across diverse, multicultural teams.

  • Self-driven, result-oriented, and resilient, with a strong sense of ownership and problem-solving skills in a fast-paced environment.

  • Full professional proficiency in both English and Portuguese is required.

EEO Statement

  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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