Commercial Manager
Didi
Commercial Manager
- Category
- Customer Experience
- Employee Class
- Regular
Company Overview
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
#LI-HybridTeam Overview
We are looking for a Commercial Manager – Offline Acquisition to lead and scale city-level driver acquisition through offline channels. This role is responsible for managing promoters and external partners, driving performance across acquisition, conversion, and cost targets, and collaborating closely with commercial and hiring teams to deliver city growth goals.
The Commercial Manager will define execution standards, performance metrics, and operational playbooks to ensure efficient, scalable, and high-quality driver onboarding, while establishing and sustaining a strong performance-driven and sales-oriented culture across cities.
Role Responsibilities
- Lead & Manage Promoter Operations
- Identify, onboard, and manage high-performing promoters through external vendors and partners.
- Ensure promoters execute efficiently at the city level, delivering against acquisition, quality, and cost targets.
- Provide continuous feedback to the S&P team regarding goal feasibility, execution risks, and operational constraints.
- Own day-to-day promoter performance, driving accountability, execution discipline, and continuous improvement.
- Performance Management & Unit Economics Ownership
- Define, track, and optimize KPIs such as Leads, DFTs (Driver First Time), Conversion, Retention, and Cost per Acquisition.
- Translate city-level business objectives into clear performance targets and execution plans.
- Understand and actively manage unit economics, including the impact of incentives and acquisition costs on city-level margins.
- Partner with Finance to ensure budget adherence, ROI discipline, and efficient resource allocation.
- Insights, Optimization & Data-Driven Decisions
- Continuously monitor operational and performance data to identify bottlenecks, opportunities, and risks.
- Generate actionable insights to improve promoter productivity, conversion, and quality.
- Use data to prioritize initiatives, refine execution strategies, and scale best practices across cities.
- Vendor & BPO Management
- Manage third-party vendors and BPO partners responsible for promoter supply and execution.
- Oversee contracts, Service Level Agreements (SLAs), and performance reviews with external providers.
- Ensure alignment between vendor incentives, performance expectations, and business outcomes.
- Cross-Functional & Local Stakeholder Collaboration
- Work closely with S&P, Hiring, Finance, and Operations teams to ensure end-to-end acquisition alignment.
- Coordinate with the hiring team to guarantee a smooth and scalable onboarding process for promoters.
- Engage with local stakeholders such as driver associations, taxi unions, fleet owners, and community leaders when needed.
- City Strategy & Operational Excellence
- Develop and execute city-specific acquisition strategies, adapting playbooks based on local market dynamics.
- Leverage geospatial analysis to identify demand hotspots and deploy promoters strategically.
- Own the delivery of city-level acquisition targets, balancing speed, quality, and cost.
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Regularly review performance and pivot strategies in fast-changing, high-growth environments.
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Role Qualifications
- 5+ years of experience in commercial operations, sales, or customer acquisition roles, with at least 2 years in a managerial position.
- Strong experience managing offline acquisition, sales operations, or field-based commercial teams.
- Proven experience managing third-party vendors or BPOs, including contracts and SLAs.
- Solid understanding of unit economics, incentives, and their impact on profitability and city margins.
- Strong analytical mindset, with the ability to use data to drive decisions and performance improvements.
- Experience working in fast-paced, high-growth environments with frequent changes in priorities.
- Ability to manage local stakeholders such as partners, associations, or operational leaders.
- Strong leadership, execution, and problem-solving skills.
- Proficiency in Excel or similar analytical tools.
- Bachelor’s degree in Business, Marketing, Operations, or a related field
- Fluent English (written and spoken).
- We are looking for a Commercial Manager – Offline Acquisition to lead and scale city-level driver acquisition through offline channels.
- This role is responsible for managing promoters and external partners, driving performance across acquisition, conversion, and cost targets, and collaborating closely with commercial and hiring teams to deliver city growth goals.
- The Commercial Manager will define execution standards, performance metrics, and operational playbooks to ensure efficient, scalable, and high-quality driver onboarding, while establishing and sustaining a strong performance-driven and sales-oriented culture across cities.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
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