Marketing Analyst - Brand Experience & Events
Didi
Marketing Analyst – Brand Experience & Events
- Category
- Marketing & Design
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
We are looking for a Marketing Analyst (D5) to join our Branding & Experience team, supporting the execution of brand activations, sponsorships, and large-scale events that bring 99’s purpose to life. This role requires someone passionate about marketing, with hands-on experience in event production and activation, capable of managing logistics, partners, and on-ground brand presence in culturally relevant moments across Brazil.
Role Responsibilities
- Support the planning and execution of brand activations, sponsorships, and large-scale events (e.g., Carnival, São João, music festivals, urban interventions).
- Coordinate production logistics, including supplier management, contract follow-up, and on-site supervision.
- Ensure all activations are aligned with the brand identity, positioning, and safety/compliance guidelines.
- Collaborate with internal teams (Brand, Media, Comms, Procurement) and external partners (agencies, producers, vendors) to ensure flawless delivery.
- Track deliverables, control budgets, and support reporting of results and learnings after each activation.
- Provide input to creative materials and event communication assets, maintaining consistency with the masterbrand narrative.
Role Qualifications
- +3 years of experience in marketing, events, or brand activations.
- Hands-on experience with event production, sponsorships, and on-site management.
- Strong organizational and multitasking skills, with attention to detail and ability to meet deadlines.
- Collaborative mindset and ability to work with multiple stakeholders.
- Passion for live experiences, culture, and connecting brands with people.
- Availability to travel and attend events when needed.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
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