Sales and Ops Director, Mexico
Didi
Sales and Ops Director, Mexico
- Category
- Sales & Business Development
- Employee Class
- Regular
Company Overview
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
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Team Overview
Lead, scale, and transform our business in Mexico by driving commercial excellence, strategic growth, and operational efficiency across all cities. This is a pivotal role acting as the country leader — with a deep focus on sales strategy, business performance, and leadership of a high-impact team.
Why This Role Matters
This is one of the most critical leadership roles in the company — shaping the future of our business in Mexico. The ideal leader combines strategic depth, commercial drive, and people leadership to deliver extraordinary results while building a strong foundation for sustainable success.
Role Responsibilities
What You’ll Do
1. Strategic & Commercial Leadership
- Own the national sales and commercial strategy, ensuring local execution that drives market share, profitability, and long-term growth.
- Adapt and implement the company’s go-to-market strategy to Mexico’s unique market dynamics and customer needs.
- Identify new business opportunities and partnerships that strengthen our ecosystem and value proposition.
- Oversee pricing, promotions, and contract negotiations to optimize performance and returns.
- Responsible for developing and executing strategies that drive sales through R´s in our app.
2. Business Performance & Analytics
- Manage end-to-end P&L performance, ensuring sustainable growth through data-driven decision-making.
- Monitor city-level results, diagnose gaps, and remove barriers to accelerate growth and efficiency.
- Establish a culture of analytical rigor — using insights, forecasting, and KPIs to guide priorities and investment.
3. Leadership & Talent Development
- Build, inspire, and lead a high-performing, multidisciplinary team of city and sales leaders.
- Develop a strong talent pipeline and performance-driven culture rooted in accountability and results.
- Foster collaboration across Marketing, Operations, Finance, and Product teams to ensure aligned execution of the country plan.
4. Stakeholder Management & Representation
- Act as the senior representative of the company in Mexico, maintaining strong relationships with key partners, customers, and industry stakeholders.
- Serve as the bridge between local operations and HQ, ensuring alignment, transparency, and mutual trust.
Role Qualifications
What You Bring
- 10+ years of leadership experience in commercial, strategy, or general management roles (preferably in tech, FMCG, or multi-city operations).
- Proven track record of driving revenue growth, managing large teams, and owning country or regional P&L.
- Strong analytical acumen, with the ability to translate data into actionable strategies.
- Exceptional executive presence and communication skills in both Spanish and English.
- Entrepreneurial mindset: proactive, decisive, and adaptable to a fast-paced, high-growth environment.
- Track record of scaling organizations during high-growth phases, including recruiting and developing top leadership talent.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
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