Growth Operations Senior Analyst
Didi
Growth Operations Senior Analyst
- Category
- Operation & Strategy - Mobility
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
Role Responsibilities
This role requires strong analytical thinking, a solid command of SQL and the ability to build and interpret dashboards that connect business outcomes to operational performance. You will play a key role in maintaining the Growth P&L, evaluating campaigns ROI and identifying the highest-impact opportunities to optimize efficiency and scale.
- Own performance analysis across key growth metrics such as CAC, LTV, penetration, DFRs, churn rate and ROI of campaigns.
- Partner with Growth leadership to design, evaluate, and optimize acquisition and retention strategies.
- Lead deep-dive analyses to identify performance drivers, uncover growth opportunities and recommend actionable next steps.
- Manage campaign operations and performance monitoring, ensuring initiatives are data-driven and ROI-positive.
- Design, run and analyze A/B tests and other growth experiments to assess the impact of campaigns and new initiatives.
- Contribute to the financial tracking and sustainability of the Growth P&L, supporting decision-making on where to focus investment and effort.
- Build, automate and maintain SQL queries and dashboards to track driver lifecycle performance and campaign results.
- Collaborate cross-functionally with Product, Marketing, and Data teams when necessary to align insights and priorities.
Role Qualifications
- Bachelor’s degree in Business, Economics, Engineering or related field.
- 2+ years of experience in growth, business analytics, or operations roles.
- Advanced SQL skills (mandatory).
- Experience building and analyzing dashboards in Power BI, Google Sheets, or similar BI tools.
- Strong analytical thinking with a clear business orientation, able to connect data insights to strategic decisions.
- Excellent written and verbal communication skills in English and Portuguese.
- Ability to work independently, structure ambiguous problems and present insights clearly to leadership.
It will be a plus if you have:
- Experience with Python for data manipulation or automation.
- Familiarity with marketing or product analytics.
- Previous experience in marketplaces, mobility, or tech environments.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
Options
Software Powered by iCIMS
www.icims.com