DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

About the team/role

The campaign marketing team drives key strategic outcomes through cross-functional collaboration, working closely with Product, Marketing, and Commercial teams to execute marketing campaigns, optimize pricing and promotional strategies, and enhance growth-related product features. Leveraging data, experiments, and creativity, we provide the core engine for business growth.

In this role, you'll be...

Plan and execute integrated marketing campaigns (e.g., theme marketing campaigns, seasonal campaigns, category campaigns) to drive new user acquisition and retention through growth strategies and in-app communication mechanisms.
Deliver cross-functional growth initiatives, coordinating Marketing, Product, and Commercial teams to ensure seamless implementation of pricing strategies, promotions, and in-app notifications.
Leverage banners, pop-ups, push notifications, and other channels to maximize campaign impact.
Continuously monitor and analyze core metrics (new user growth, retention, repeat purchase behavior, etc.) and drive strategy optimization.
Research competitor dynamics, market trends, and user behavior to identify growth opportunities.
Support the design, testing, measurement, and iteration of growth experiments to scale actionable outcomes.

We're eager to be in touch because you have...

3–6 years of experience in growth operations, user operations, or related fields within Internet/e-Commerce platforms, retail companies, or startups; performance marketing experience preferred.
Strong data analysis capability; able to derive insights from data to inform decisions; proficiency in SQL is a plus.
Experience with marketing campaign management tools, CRM platforms, and in-app messaging/push notification tools.
Detail-oriented with multi-tasking capabilities and excellent project execution skills.
Proactive with strong initiative, excels in fast-changing environments to create value.
Fluent in English (working language).
A strategist who can also execute; able to mine data deeply and drive growth through creative ideas; adept at cross-functional collaboration with a dual focus on user experience and business growth.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

Share with

This job is no longer accepting applications

See open jobs at Didi.See open jobs similar to "Operation Manager" ACME Capital.

See more open positions at Didi

Privacy policy Cookie policy