<div> <div> <div>职位描述</div> <div> <p>岗位职责：</p> <p>1. 端内外拉新渠道建设：基于豪华车用户场景特征，找准合适渠道，体系化建设拉新能力并持续优化</p> <p>2. 整合营销：围绕新场景上线/重要节日/权益更新等节点，设计并落地整合营销</p> <p>3. 高端异业合作：与各行业高端品牌开展商务洽谈，落地联合权益或营销活动</p> <p>4. 品牌影响力建设：统筹滴滴豪华车的品牌沟通体系，建设品牌影响力</p> </div> </div> <h2>任职要求</h2> <div> <p>任职要求：</p> <p>1. 5年以上营销相关经验</p> <p>2. 非常好的网感，能敏锐捕捉市场情绪，洞察用户需求</p> <p>3. 非常好的文字及审美基础</p> <p>4. 比较好的ab实验设计，归因分析等数据分析能力</p> <p>5. 服务过奢华品牌优先，了解高客单或高净值人群消费动机及偏好优先</p> </div> </div>

Beijing, China

Didi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across Asia-Pacific, Latin America, and Africa, as well as in Central Asia and Russia, including ride hailing, taxi hailing, chauffeur, hitch, and other forms of shared mobility, as well as auto solutions, food delivery, intra-city freight, and financial services.

Didi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations. Didi strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.

China

Haidian, Beijing, China

Didi

营销增长专家 (J250711040)

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营销增长专家 (J250711040)

任职要求