职位描述

职位详情

1. 负责滴滴海外国际化广告增长的效果评估及用户行为趋势，通过深度数据洞察，挖掘关键驱动因素，推动业务增长；

2. 设计并验证流量归因模型

3. 设计并实施预算分配和竞价策略的优化模型，提升投放ROI;

4. 将业务逻辑转化为明确的数据需求，校验数据集准确性，优化数据架构；

5. 参与制定数据质量标准，执行质量检查，保障分析与建模数据可靠性。

6. 搭建数据看板，实现实时数据展示与策略决策支持;

7. 与数据科学家紧密合作，定义假设，推动业务问题转化为分析模型；

8. 与数据工程师紧密配合，确保数据稳定、可扩展，满足分析需求。

9. 主导端到端数据分析项目，从需求梳理到成果交付，联动产品、工程及营销团队。

Experienced in data analytics, prefer in growth and advertising, with a strong focus on A/B testing, predictive modeling, ETL and dashboard development. Skilled in identifying actionable insights to optimize budget allocation and campaign performance.

Key areas:

Statistical analysis to evaluate marketing effectiveness and user behavior trends.

Design and implementation of optimization models for budget distribution and campaign bidding strategies.

Dashboard creation for automated performance monitoring and strategic decision-making.

Close collaboration with Data Scientists to define hypotheses and translate business questions into analytical models.

🔗 Collaboration with Data Engineers

Partner with data engineers to ensure data pipelines are robust, scalable, and aligned with analytical needs.

Translate business logic into clear data requirements, validate output datasets, and contribute to improving data architecture.

Help define data quality standards and perform QA checks to guarantee reliable inputs for analytics and modeling.

🧩 Project Management & Stakeholder Coordination

Act as a bridge between technical and non-technical teams, managing timelines, deliverables, and communication for cross-functional projects.

Lead end-to-end analytics initiatives from scoping to delivery, aligning with product, engineering, and marketing teams.

Define priorities, set ETAs, and ensure timely execution, often using agile tools (e.g., JIRA, Asana, Notion) to track progress.