用户运营经理 (J250623022)
Didi
User Acquisition
Develop and execute comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
Establish seamless conversion paths to onboard users from DiDi's ride-hailing and payment services to the food delivery platform.
Optimize and manage the Return on Investment (ROI) of paid advertising channels.
User Retention
Design and implement tiered retention programs, including membership schemes, loyalty points systems, and targeted subsidies.
Leverage behavioral data to proactively identify and mitigate user churn risks.
Establish a robust feedback loop to continuously monitor and enhance the user experience.
Market Analysis & Strategy
Develop and implement subsidy strategies with effective risk management protocols.
Closely monitor market competition and develop agile response strategies.
Provide regular market intelligence reports and key performance indicator (KPI) dashboards.
Cross-functional Collaboration
Collaborate closely with product, merchant, growth, and fulfillment teams to ensure seamless strategy execution and alignment.
任职要求
Essential:
Proven experience in Brazilian internet operations, preferably in food delivery, e-commerce, or mobility.
Native-level fluency in Portuguese and professional proficiency in English.
Strong analytical skills with expertise in data analysis and strategic attribution.
Preferred:
Experience in launching and scaling new platform businesses and facilitating cross-service conversions.
Demonstrated success in:
Executing viral social media campaigns.
Developing and managing subsidy risk-control frameworks.
Conducting in-depth competitive intelligence analysis.
Established professional network within the São Paulo market.