About the team/role

This role is part of the Operations team leading the zero-to-one launch of a strategic new business, driving key growth initiatives through cross-functional collaboration. As the driving force behind user acquisition and retention, the team works closely with Commercial, Product, and Marketing to define the core strategy and value proposition, implement promotional campaigns, optimize pricing strategies, and enhance growth-related product features. The ideal candidate will play a key role in shaping growth strategies, leveraging data-driven insights, and pioneering innovative approaches to expand the user base in a competitive O2O environment.

In this role you will be:

1. Develop and execute user growth strategies for a new business launch, leveraging pricing optimization, promotional activities (e.g., new user incentives, targeted campaigns), and in-app communication strategies to drive new customer acquisition and retention. Continuously track and analyze key metrics (e.g., new user volume, retention rate, and repeat order behavior) to refine strategies.

2. Lead cross-functional execution of growth initiatives, working closely with Marketing, Product, and Operations teams to ensure seamless implementation of pricing strategies, promotional campaigns, and in-app communications. Utilize tools such as banners, pop-ups, and push notifications to maximize campaign impact.

3. Drive product-led growth by collaborating with the Product team to optimize growth-related product features and traffic entry points. Conduct competitor research, analyze user feedback and data, and explore new product capabilities to enhance user acquisition and engagement.

4. Shape the core strategy and value proposition for the zero-to-one launch, making essential strategic decisions that define the business’s long-term success in a competitive O2O landscape.