海外增长与内容运营经理 (J240813019)
Didi
本岗位为海外增长与内容运营经理，base地为北京办公室。
岗位核心职责为特定业务线的增长与运营，通过核心客群增长、渠道拓展与策略运营优化，对业务规模增长负责。
・目标规划：全面负责特定业务线的单量与营收增长。主导目标制定、预算管理及规划、关键动作的挖掘和拆解、运营动作以及节奏等全流程
・内容运营：专注于核心客群(赴日游客)的增长与维护。精准定位客群特征，构建客户画像，并通过创新的内容运营和场景营销策略，提升用户对品牌的认知度；制定并执行内容营销方案，以及用户转化策略，以实现可持续的业务增长。
・渠道拓展：深入分析用户生命周期，挖掘用户增长有价值的机会点以及业务方向，建立和维护与外部渠道的合作关系
・产品体验：深入研究并洞察用户增长与体验流程，定位用户需求与痛点，与产品、技术等跨职能团队紧密合作，提出并实施以用户为中心的产品化解决方案
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The position is based in DiDi’s Beijing office. We are looking for a Growth & Operations Specialist to lead mobility transformation. This role will be leading specific product categories' growth and operations, and providing support in management decision-making.
・Strategy and planning: Responsible for business growth, including but not limited to defining multi-year business strategy, lead in budget planning and management, identifying key enablers and drive end-to-end execution.
・Content operations: Enhance core user (inbound) awareness. Develop and execute content marketing and scenario-based conversion operations to achieve sustainable business growth.
・Channel expansion: Conduct in-depth analysis of the customer lifecycle to uncover valuable opportunities for user growth. Explore and develop potential channels and partnerships.
・Product and UX: Drive business solutions for user growth and platform experience, recommending the best solution among multiple operational and product approaches.
任职要求
・本科及以上学历，3年以上互联网运营经验
・能独立完成复杂业务目标与规划制定，具备出色的执行能力
・丰富的内容运营和渠道拓展，有独到的用户洞察与互联网增长经验
・丰富的跨团队、跨国工作经验，能清晰有效沟通，快速建立与多团队的信赖关系
・对用户行为和数据敏感，有较强的逻辑思考能力，分析并识别问题
・商务日文、中文水平，英文熟练者优先
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・Bachelor's degree or above, with 3-5 years of work experience.
・Ability to independently build business growth roadmap and measurable goals, break down into actions with proper accountable owners, and drive end-to-end execution.
・Rich experience in content operations and channel expansion. Deep understanding in user insights and internet growth operations.
・Rich experience in cross-team and international work. Demonstrated ability to earn trust, effectively communicate, and build strong relationships with internal stakeholders.
・Exceptional verbal and written communication skills. Strong attention to detail, and a data-driven analytical approach.
・Business-level proficiency in Chinese and Japanese. English skills would be a plus.