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Director Growth Marketing

Curology

Curology

Marketing & Communications, Sales & Business Development
United States
Posted on Mar 8, 2025

Mission of the Role

We’re looking for a Director of Growth Marketing to drive new customer acquisition and optimize media efficiency across our two brands, Curology & Agency. This highly analytical and data-driven leader will be responsible for managing a $60M+ media budget across multiple paid channels, including Meta, Google, TikTok and other emerging platforms.

This role requires a performance-driven marketer who thrives in a fast-paced environment, has a deep understanding of attribution modeling and first-party data strategies, and can effectively manage internal teams and external agency partners.

Essential Duties and Job Function

Paid Media Strategy & Execution

  • Develop and execute a customer acquisition strategy that aligns with overall business goals and revenue targets.
  • Own the day-to-day management of paid media channels across Meta, TikTok, Google, affiliate marketing, display and CTV/audio.
  • Manage media pacing and tactical allocation, ensuring budget efficiency and goal attainment.
  • Our internal team directly manages media buying for Meta and TikTok, ensuring in-house expertise and agility in campaign execution.
  • Identify, test, and scale new customer acquisition channels to drive sustainable growth.
  • Partner with internal stakeholders to align media strategy with brand positioning and promotional calendar.

Data-Driven Performance Optimization

  • Monitor, analyze, and optimize key KPIs (LTV, CAC payback, CPC, Conversion, CPM) to improve efficiency and scale.
  • Work closely with the data science & analytics team to ensure data accuracy and reporting integrity across platforms.
  • Conduct deep quantitative analysis to inform media mix modeling, creative strategy, and audience segmentation.
  • Ensure robust tracking and attribution models are in place, leveraging first-party data and incrementality testing.

Budgeting, Forecasting & Reporting

  • Own budgeting and pacing for a $60M+ annual media spend, ensuring efficient allocation across channels.
  • Partner with the Director of Strategic Finance to forecast and scenario-plan media investments.
  • Deliver weekly, monthly, and quarterly performance reports to senior leadership, providing actionable insights and recommendations.

Agency & Partner Management

  • Lead and manage multiple external agencies across Google, CTV, and affiliates to ensure maximum performance.
  • Collaborate with Meta & TikTok account reps to stay ahead of platform updates, beta programs, and best practices.
  • Maintain strong relationships with ad tech partners and attribution vendors to optimize tracking and insights.

Internal Team Leadership & Cross-Functional Collaboration

  • Lead and mentor a high-performing growth marketing team, providing strategic direction and professional development.
  • Partner with Creative, Brand, Product, and Influencer Marketing teams to optimize messaging, landing pages, and media assets.
  • Identify process efficiencies to streamline cross-functional collaboration, ensuring alignment on growth initiatives.
  • 10+ years of growth marketing and media planning experience, with 3+ years of team leadership in a DTC, beauty, or skincare environment.
  • Proven track record managing $100M+ combined media budgets with expertise in performance marketing, attribution, and paid social/search.
  • Deep understanding of Google, Meta, TikTok, and other key acquisition platforms.
  • Experience managing multiple agencies (Google, TV, CTV, affiliate, MMM).
  • Strong analytical mindset, with proficiency in incrementality testing, MMM, LTV modeling, and CAC efficiency.
  • Ability to navigate complex cross-functional teams, influencing stakeholders across creative, finance, and analytics.
  • Entrepreneurial mindset with a strong sense of ownership, continuously seeking innovative ways to drive growth and efficiency.
  • Intellectually curious and resilient, with a passion for testing, learning, and challenging the status quo to achieve breakthrough performance.
  • Independently driven and proactive in identifying opportunities to improve campaign performance
  • Ability to execute day-to-day while delivering a broader strategic vision
  • Work From Home
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Flexible Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training & Development
  • Wellness Resources

Salary Range: $180-220k (placement in range dependent on location and experience)