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Digital Media Manager, Agency Skincare

Curology

Curology

Marketing & Communications
United States · Remote
Posted on Thursday, May 30, 2024
Mission of the role
We’re looking for a Digital Media Manager to reach and engage new brand buyers, fuel growth, and balance acquisition costs for our Agency Skincare brand. Our ideal candidate is a brand-led performance marketer with deep hands-on experience in paid media channels, such as Meta, TikTok, Snapchat, and Google. In this role, you will use channel proficiency, analytical expertise, and a solid understanding of the target audience and what drives action to fuel growth for the Agency brand. You thrive in a dynamic setting, are personally motivated and proactive. This role reports to the Senior Manager, Media and sits on the Integrated Marketing Commercial Team.

Essential Functions and Impact Areas

  • Own the day-to-day management of paid media channels, delivering on growth goals (as measured by our MMM)
  • Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
  • Set up full-funnel campaigns in Paid Social channels , including trafficking creative, setting up tests or lift studies, and managing optimizations and pacingIdentify new growth opportunities and develop short- and long-term testing roadmaps
  • Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
  • Perform deep quantitative analysis to understand channel effectiveness and inform media & creative directionIdentify process efficiencies to streamline work with other business functions (i.e. Product, Influencer, Creative teams)
  • Deliver regular creative and influencer insights and reporting to Influencer and Creative stakeholders.
  • Manage the ad creative strategy and roadmap for Agency Skincare
  • Participate in calls with brand media agency to identify opportunities for cross-channel synergy
  • Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices

Minimum Requirements

  • 3+ years cross-channel media planning and execution experience including direct hands-on-keyboard management of conversion campaigns
  • Knowledge of Paid Social channels and deep experience with in-platform campaign setup
  • Strong analytical skills to evaluate campaign and creative performance metrics, develop tactical insights, and propose actionable recommendations
  • Understanding of full-funnel marketing, channel dynamics, attribution, and performance metricsAbility to identify, evaluate, and implement test opportunities
  • Ability to build strong cross-functional relationships with internal stakeholders
  • Independently driven and proactive in identifying opportunities to improve campaign performance
  • Ability to execute day-to-day while delivering a broader strategic visionExceptional communication skills
  • Bonus points for experience in the D2C/skincare industry

Why You'll Love Curology:

  • Competitive salary and equity packages
  • Comprehensive benefits: medical, dental, and vision insurance for employees; flexible spending account; 401k; mental health & wellness programs
  • Home office setup stipend
  • Minimum Time Off policy (unlimited PTO, with at least 3 weeks off)
  • 11 company observed holidays
  • Additional holidays: Curology days off (1 per quarter), 1 annual floating holiday (employee’s choice), and Gratitude Week (employees take the full week of Thanksgiving off; business critical teams observe different days)
  • Paid parental leave
  • Employee donation matching program
  • Company-sponsored events
  • Free subscription to Curology or Agency