Digital Media Manager
Curology
Marketing & Communications
United States · Remote
Posted on Thursday, May 30, 2024
Mission of the role
The mission of the Digital Media Manager role is to drive efficient user acquisition and long-term brand growth across Curology & Agency’s full-funnel media investment. Reporting to the Sr. Media Manager, this person will be responsible for owning and executing one or more media channels, with a focus on efficient acquisition.
Essential Functions and Impact Areas
- Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)
- Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
- Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
- Identify new growth opportunities and develop short- and long-term testing roadmaps
- Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
- Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
- Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)
- Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices
- Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency
- Participate in calls with brand media agency to identify opportunities for cross-channel synergy
- Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Minimum Requirements
- 3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels
- Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)
- Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
- Ability to identify, evaluate, and implement test opportunities
- Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders
- Independently driven and proactive in identifying opportunities to improve campaign performance
- Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
- Ability to execute day-to-day while delivering a broader strategic vision
- Bonus points for experience in the D2C/skincare industry