Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.

Who You Are

Brightwheel is seeking an experienced Senior Demand Generation Marketing Manager to join the Education team. In this role, you will lead acquisition marketing efforts for brightwheel’s education product, Experience Curriculum. You have a proven track record of successfully executing acquisition marketing campaigns in fast-moving business environments. You excel at cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. You are adept at using data to draw out insights and continuously improve acquisition strategies to maximize leads and leads-to-closed won conversion. You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation. And of course, you are passionate about Early Childhood Education!

What You'll Do

Develop and execute cross-channel acquisition plans: Create acquisition marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals. Leverage channels including paid marketing, email, owned and operated, and offline.
Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience; identify customer segmentation opportunities to drive targeted messaging for unique customer needs.
Drive continuous learnings: Identify opportunities for insight generation through a/b testing roadmaps; continuously refine acquisition approach based upon learnings.
Lead cross-functional team collaboration: Work closely with central Marketing, Design, Sales, CS Ops, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.
Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.

Qualifications, Skills, & Abilities

Bachelor’s degree in marketing or related field
4+ years demand generation and integrated marketing experience
Proven experience managing cross channel marketing campaigns, including planning, prioritizing, and high-quality execution
Outstanding communication, presentation, and leadership skills
Sharp analytical and problem-solving skills
Experience partnering with sales and product teams
Highly organized and proficient at managing multiple projects simultaneously
Entrepreneurial and works well in a rapidly changing environment
Metrics driven and have the ability to draw insights from complex marketing data and make recommendations for continuous improvement
A creative problem solver, adept at removing obstacles and finding solutions to key business challenges
Exceptional stakeholder and project management skills, effectively influencing and managing expectations with senior management and cross-functional teams
Outstanding verbal and written communication skills, with the ability to influence business decisions
Experience with data visualization and dash boarding tools such as Tableau a plus

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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