Director of Product Marketing & Pricing
Brightwheel
Marketing & Communications, Product
United States · Remote
Posted on Dec 5, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking a strategic and data-driven Director of Product Marketing & Pricing to shape the future of how we serve early childhood education (ECE) programs. You bring a unique mix of expertise in product marketing, market insights, and pricing strategy, coupled with a proven ability to lead high-performing teams and deliver results. You are an expert at turning customer and market insights into highly effective strategies that drive adoption, retention and growth across product lines and channels.
What You'll Do
- Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product lines
- Discover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insights
- Position in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the market
- Build a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
- Shape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignment
- Drive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets, including battle cards, playbooks, and messaging resources
- Collaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies, ensure seamless execution and delivery of world-class results across channels
Qualifications, Skills, & Abilities
- 8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs
- A strong track record of driving adoption, retention, and revenue growth through innovative marketing strategies
- Experience in pricing strategy and rollouts
- Demonstrated success in building, leading, and mentoring high-performing teams
- Exceptional ability to translate complex data and market insights into actionable initiatives and strategies
- Proven experience working closely with Product, Sales, and Marketing teams to align goals and deliver results
- Mastery in crafting clear, compelling, and differentiated messaging tailored to customer needs
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.