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Head of Performance Marketing

Brightwheel

Brightwheel

Marketing & Communications
United States
Posted on Wednesday, June 5, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking a strategic, data-driven, and ambitious Performance Marketing leader who will own sales pipeline creation and new business growth. The ideal candidate will combine full-stack marketing expertise, elite cross-functional collaboration, and a jedi analytical mindset, and will be able to channel these to lead a team in fueling inbound and outbound demand generation, and unlocking significant growth opportunities.

What You'll Do

  • Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all paid channels.
  • Ideate, test, and execute a strategy for standing up paid channels that bring new prospects into our funnel.
  • Build best-in-class partnership with brightwheel’s Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation
  • Partner with brightwheel Product and Engineering organizations on a growth roadmap and experimentation that maximizes customer acquisition, retention and advocacy
  • Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
  • Collaborate across the Marketing Department to develop compelling thought leadership and marketing programming to drive demand across all paid channels
  • Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching and training

Qualifications, Skills, & Abilities

  • 7-10+ years of experience in marketing, with 4+ years in demand generation, performance marketing, or growth in B2B organizations. SaaS experience a strong plus
  • Track record of consistently delivering excellent results in a fast-paced environment
  • Proven ability to build, motivate and lead a high-performing team
  • Track record in building rock-solid partnerships with Sales and GTM teams
  • Strength in analytics, critical thinking, and reasoned judgment
  • Growth mindset with results-driven approach to work (testing, measuring, iterating)
  • Combination of strategic thinking and ability to roll up sleeves and get it done
  • Experience leading multi-channel paid online and offline marketing strategies (SEM, social, email, affiliate, partner, direct mail, out-of-home)
  • Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.