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Data Analyst, Growth & Lifecycle Marketing

Brightside Health

Brightside Health

Marketing & Communications, IT, Sales & Business Development, Data Science
Remote · United States
Posted on Thursday, March 14, 2024
Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. When combined with precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders.

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

Brightside is looking for a versatile Data Analyst to join its Analytics department in support of the Growth and Lifecycle Marketing teams. This role will report to the Director of Analytics and will collaborate with marketing and product team leads in the development and measurement of new campaigns, features and experiments to drive conversion, engagement and retention. Data and evidence drive decision-making at Brightside and, in turn, this role will be charged with a critical responsibility. This is a high impact role that will influence the development of the product experience and marketing strategy throughout the customer journey.

Key strengths for the ideal candidate will be in experimentation, event-level analysis and SQL model development. Recurring focus areas will include cohorted customer segmentation, channel attribution, conversion funnels and marketing automation. Ultimately, the role will join a growing Data team that seeks to empower the broader organization with data.

Best fit candidates for Brightside thrive on self-starter autonomy and will seek to wield both their creativity and best practice experience to tackle new and important problems in a fast-paced, high stakes environment. This role is 100% remote, offers unlimited PTO, and provides flexibility to work the hours that best match your schedule to deliver your best work.

What you’ll do in this role:

  • Lead weekly Growth performance reporting with insights into key drivers of change

  • Design tracking and measurement plans for the performance of new product features, A/B tests and marketing/communications campaigns

  • Develop SQL data models to power KPI reporting

  • Leverage Amplitude for UX discovery to generate insights and hypotheses

  • Provide analytics support to the Growth team in areas of channel economics, member and provider segmentation, product funnel, member engagement and retention

  • Explore and quantify marketing and product levers that impact member LTV

  • Engage in creative problem solving with systematic solutions

Requirements:

  • Bachelor's degree or equivalent practical experience

  • 3+ years of digital marketing analytics experience

  • Advanced knowledge of SQL and cloud databases (like Google Cloud Platform)

  • Experience with A/B testing via product analytics tools (like Amplitude)
  • Experience with data visualization tools (like Tableau)

  • Experience with event-level data (like Segment)

  • Experience articulating product questions, pulling data from datasets (SQL) and using statistics to arrive at an answer

  • Ability to translate analysis results into business recommendations

  • Excellent written and verbal communication skills

  • Self starter, comfortable working in a flexible and dynamic startup environment

Bonus Points:

  • Experience in the healthcare industry

  • Experience in an interdisciplinary/cross-functional field

  • Startup experience

Benefits:

  • Competitive compensation, including salary plus equity if desired as part of package

  • Fully paid for comprehensive health care (medical, dental, vision)

  • Pet Insurance

  • Life Insurance & Short / Long Term Disability

  • Unlimited PTO and sick leave

  • Parental Leave

  • 401k Plan

  • Work remotely with flexible hours

  • Additional memberships and perks

Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise. If you have questions on compensation bands, please ask your recruiter.

Brightside Health is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Research shows that underrepresented groups typically apply only if they meet 100% of the criteria listed. At Brightside, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.