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Performance Marketing Manager, Affiliates

Uber

Uber

Marketing & Communications
New York, NY, USA
Posted on Sunday, June 11, 2023
We are looking for a technical paid channel manager to own the launch, development, and scaling of our global Affiliate channel. This person will be responsible for the management, development, growth, and technical roadmap of our Affiliate campaigns, and work in close partnership with Data Science/Analytics, AdTech, Marketing Solutions, Creative Optimization, Marketing Legal, and more to grow our revenue impact through paid Affiliate ads.This is a unique opportunity to build a highly-automated world-class Growth Marketing program in partnership with unparalleled resources on the Data Science and Engineering side. What You’ll Do
  • Manage full-cycle execution of global direct response paid affiliate campaigns
  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
  • Work cross-functionally with global teams to develop, launch and track high-impact integrated campaigns
  • Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions
  • Contribute to other team projects and initiatives, remaining flexible and willing to contribute
Basic Qualifications
  • 4+ years of experience in Affiliate performance marketing, preferably across both web and app contexts.
Preferred Qualifications
  • The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
  • Experience working with internal engineering and Data Science teams to build in-house products on third-party APIs
  • Excellent analytical skills and incrementality testing experience
  • Understanding of both pixel and mobile app measurement and tracking
  • Experience with creative teams to consistently build and optimize creative
  • Strong understanding of A/B testing methodologies
  • Knowledge about the Affiliate Marketing ecosystem, including payouts, targeting, and more
  • Experience in other performance marketing channels
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.For New York, NY-based roles: The base salary range for this role is $128,000 per year - $142,000 per year.You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.